Experience management platform
Qualtrics brings together customer, employee, and market signals so teams can move from feedback collection to action inside one platform.
Qualtrics
Recruit qualified participants in Qualtrics for customer, product, and market research workflows.
About Qualtrics
Experience Management and Research at Enterprise Scale
Qualtrics gives large organizations a way to run experience and research programs at scale across customer, product, and market insight work.
Research programs with operational reach
The platform supports research and insight programs that extend beyond a single survey tool, with workflows for product decisions, customer understanding, and organizational follow-through.
Platform
Key Platform Components
Its platform connects signal collection, research workflows, automated analysis, and governance controls for enterprise teams.
Connected signal collection
Qualtrics brings together feedback and interaction data across surveys, digital channels, service moments, and other touchpoints.
Product and market research workflows
Teams can validate concepts, refine features, and test pricing strategies inside structured product research workflows.
AI-assisted analysis and action
Qualtrics layers analysis, recommendations, and automated responses on top of experience and research signals to help teams act faster.
Security and governance controls
The platform includes enterprise security, compliance, and administrative controls for teams running sensitive experience and research programs.
Research
Core Research Methods and Uses
Teams use Qualtrics across structured product and market research methods that depend on reliable participant feedback.
Concept TestingProduct TestingConjoint AnalysisMaxDiff StudiesPricing ResearchUsage StudiesVideo DiariesOmnichannel Experience Programs
Integration
Qualtrics and Respondent
Respondent can help teams source qualified participants for Qualtrics studies when internal lists or broad panels are not enough.
Bring qualified participants into Qualtrics studies
Use Respondent to source verified participants for Qualtrics product research, customer research, and survey-based insight programs.
Support harder-to-reach research audiences
Respondent helps teams expand beyond internal lists when Qualtrics workflows need niche segments, decision-makers, or tightly screened research audiences.
Respondent Integrations
Connect Respondent with the tools you already use to streamline your research workflow from end to end.
