Consumer insights technology built around real behavior
QualSights positions its platform around capturing authentic human behavior and consumer feedback in the moments that matter most.
QualSights
Recruit qualified participants in QualSights for mobile qualitative studies, in-home usage tests, product testing, and consumer insight programs.
About QualSights
Behavioral Consumer Insights Beyond Self-Report
QualSights focuses on consumer insight grounded in real behavior, combining qualitative feedback with passive data and AI-assisted analysis.
Blends qualitative depth with behavioral data and AI
The company says its approach combines mobile video, patented IoT devices, and AI-powered analysis so brands can act on richer evidence faster.
Platform
Key Platform Components
The platform supports in-context consumer research through participant apps, smart sensors, product testing workflows, and global research reach.
Participant app for in-context feedback
QualSights uses a participant app to capture videos, photos, surveys, and other feedback from people in everyday settings.
Smart sensors and passive usage capture
The platform pairs smart sensor technology with qualitative workflows so brands can collect proof of usage and more precise behavioral data.
Product development and iterative testing
QualSights is built for iterative prototype and product testing, helping teams refine products through real-world experience and detailed usage data.
AI analysis with global research reach
QualSights describes a scalable platform that combines AI-powered analysis tools with the ability to recruit consumers around the world and turn findings into compelling stories.
Research
Core Research Methods and Uses
QualSights is used for mobile, in-home, and shopping research that goes beyond self-report to capture how people actually behave.
Mobile Qualitative ResearchIn-Home Usage TestingProduct TestingConcept TestsCategory and Brand PreferencesIn-Store Shopping ResearchOnline Shopping ResearchUsage Intelligence
Integration
QualSights and Respondent
Respondent helps teams bring the right consumers into QualSights studies, especially for global programs and targeted in-context research.
Recruit the right consumers for in-context studies
Use Respondent to source qualified participants for QualSights mobile studies, in-home usage work, and product testing when study quality depends on audience fit.
Extend reach for global consumer insight programs
Respondent can complement QualSights by helping teams reach niche or global audiences before the platform captures behavioral signals, feedback, and AI-assisted analysis.
Respondent Integrations
Connect Respondent with the tools you already use to streamline your research workflow from end to end.
