Fast qualitative research through AI-led interviews
Motives positions itself around in-depth video interviews conducted by AI so teams can validate concepts, test assets, and understand consumer thinking quickly.
Motives
Recruit qualified participants in Motives for AI-led video interviews, concept validation, creative testing, and fast consumer insight work.
About Motives
AI-Led Video Interviews for Faster Insights
Motives gives insights and marketing teams a faster way to run qualitative research through AI-led video interviews and rapid synthesis.
Built for insights and marketing teams
The platform is framed for both insights and marketing teams that want faster access to the voice of the customer across major decisions and campaigns.
Platform
Key Platform Components
Its platform supports research planning, audience definition, AI-conducted interviews, and quick insight delivery in one workflow.
AI research planning assistant
Motives starts with an AI assistant that helps turn a research question into an approved research plan before launch.
Audience definition and reach
Teams can define the audience they need and use Motives to connect the research setup to broader consumer reach.
AI-conducted video interviews
Motives uses AI to conduct in-depth interviews with consumers so teams can capture rich qualitative responses without running every session manually.
Fast, video-backed insight delivery
The platform emphasizes quick turnaround and evidence-backed outputs so teams can move from questions to actionable consumer insight faster.
Research
Core Research Methods and Uses
Motives is built for fast-turn qualitative and exploratory research across concept, creative, audience, and journey questions.
AI Video InterviewsCreative TestingPersona DevelopmentConcept ValidationAudience DefinitionCustomer Journey Research
Integration
Motives and Respondent
Respondent helps teams pair Motives with more targeted recruiting when the right audience is critical to study quality.
Recruit the right audiences for Motives studies
Use Respondent to source qualified participants for Motives video interviews, concept validation work, and creative testing when you need tighter audience targeting.
Pair targeted recruiting with AI-led research
Respondent can complement Motives by helping teams reach harder-to-find consumers before Motives handles interview delivery and insight synthesis.
Respondent Integrations
Connect Respondent with the tools you already use to streamline your research workflow from end to end.
